Unlocking profitable B2B growth through gen AI
Generative AI is delivering measurable growth for B2B companies, but only when it's deployed with purpose. This McKinsey article highlights how top-performing organizations are using Gen AI to sharpen go-to-market strategies, increase productivity, and boost margins. Read the article for a closer look at what works and why it matters. Contact RIPEVA LLC for help exploring Gen AI strategies that make sense for your goals.
What is Gen AI and how can it benefit B2B sales?
Gen AI refers to a subset of artificial intelligence that can significantly enhance B2B sales growth by boosting revenue generation, increasing sales productivity, and streamlining internal processes. According to McKinsey's B2B Pulse Survey, 19% of B2B decision-makers are already implementing Gen AI use cases, with another 23% in the process of doing so. This technology helps sellers identify opportunities, prioritize leads, and improve customer interactions, ultimately driving profitable growth.
What are some practical use cases for Gen AI in B2B?
There are several compelling use cases for Gen AI in B2B sales. For instance, it can assist in identifying the 'next-best action' for sellers, helping them prioritize leads based on engagement data. Additionally, Gen AI can streamline the response process for requests for proposals (RFPs) by synthesizing relevant information quickly, which is particularly beneficial in industries like life sciences. Companies have reported significant improvements in efficiency, such as a healthcare managed care organization that reduced RFP assessment time by 60-80%.
How can B2B leaders implement Gen AI effectively?
B2B leaders looking to implement Gen AI should start by establishing a tailored strategy that aligns with their business goals. This involves identifying specific use cases that can drive immediate impact, such as enhancing sales productivity or improving customer experience. Leaders should also consider integrating Gen AI with existing analytical tools and ensuring that their teams are trained to utilize these technologies effectively. By focusing on clear objectives and leveraging data-driven insights, organizations can maximize the benefits of Gen AI.
Unlocking profitable B2B growth through gen AI
published by RIPEVA LLC
We were founded based on a belief stemming from both a passion for computers and of helping people get the most out of their technology. After years of working with IT and being a proud member of the local community, we followed a dream to create the best computer repair and support available in the area.
Our business is based on delivering fast, friendly, and quality tech support to home and small business clients at prices that are affordable for any budget. We think great IT support should be available to everyone.
We are not like the other guys. When you work with us, you’ll find that technology can be a fun tool, engaging, and can help propel growth of your business. We don’t just sell you software or hardware, we are here to be your IT partner.
We want to learn about your needs, so we can tailor a solution that fits you just right. Whether you need a home Wi-Fi network set up or have a business requirement for data security, we have the experience that can help.
We invite you to contact us any time to chat about your IT needs or your business needs. We would like to show you why so many trust our company for all their computer needs and have been clients and friends for years.
Sign in with LinkedIn